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Client's Goals
"Create a modern, clean branding language within our current color palette."
"Develop a concise branding image package that narrates our identity and resonates with our target audience."
"Translate our new brand image into our website and mobile application."
New, Curated Target Audience, Brand Images
Design Requests
"I want a design pattern that translates within our brand and is used across our platforms."
"Update our mobile application to increase our customer satisfaction, leading to more sales."
"Make our narrative on the website more lifestyle oriented and fun."
Design Deliverables
Consistent blue Call To Action button that cues user to make the purchase.
Consistent use of the triangle pattern that guides viewers' eyesight.
Utilize the original color scheme and accents for a functional platform structure that grounds clients in the digital space.
The progress bar informs users of the onboarding duration, promoting user engagement within the first minute of download.
Spaced-out content aids users in completing the questionnaire mindfully, setting them up for effective use of the application.
Large Call to Action button that turns into brand's blue CTA when form is completed successfully.
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